Kitchener Public Library

Brand Identity & Website Design

A full-scale public library brand identity design, development and collateral rollout, including website redesign and a comprehensive brand guidelines document for the library's internal communications team. The new brand identity launch coincided with the grand opening of a newly renovated Central Branch in downtown Kitchener (Canada).

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Role(s) on this project: art direction, design, UI design, typesetting, production, web production, print production.

Created while working with Intent.

Hub symbol – friendly, approachable, expressive, vibrant; speaks to the idea of convergence and community; a nod to the literary asterisk character suggesting "there's more."