CNIB Deafblind Awareness Campaign

CNIB Deafblind Community Services (DBCS) allow members of the deafblind community to better engage with the world around them through their intervenor services. Leveraging June as National Deafblind Awareness Month, this campaign celebrated the deafblind community from within, while raising awareness beyond. It served to shine a spotlight on these crucial services and those who tirelessly deliver them, while making the case for broader support, given that there are few geographic areas in Canada offering them. After considerable engagement with stakeholders and the deafblind community itself, it was clear that this campaign was to be no pity party. In fact, the expressed joy and vitality among the community when describing their world-opening interactions through intervenor services meant the visual language had to meet that same level of optimism and vibrancy. As well, a prevailing theme of independence and choice began to emerge, bringing the ‘I Can Choose’ theme, message and campaign promise to the forefront. The resultant bright, bold identity also holds the core elements of the CNIB parent brand and its DBCS visual identity, while offering a wide range of simple application possibilities, all maximized for accessibility with the intended audience.