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Role(s) on this project: art direction, concept development, design, typesetting, production, print production and management.
Created while working with Intent.
![](https://cdn.myportfolio.com/78874663-437f-4765-8d68-00e67e8212d9/82da24fc-4dc2-4b1a-9a2d-7a40c96d978b_rw_1920.png?h=4148c76d49807abfa922f743375be315)
![](https://cdn.myportfolio.com/78874663-437f-4765-8d68-00e67e8212d9/beadd3e5-e3b6-41a8-b688-7a7507e23b24_rw_1920.png?h=2c251ca644ea1d059995cb0d3e7c6f1a)
Leveraging a colour palette from pre-existing brand identity guidelines, a full suite of custom iconography was developed to uniquely distinguish the publication from other university collateral, while aiding reader navigation.
![](https://cdn.myportfolio.com/78874663-437f-4765-8d68-00e67e8212d9/b955fb5c-e7c4-423f-ac23-15e52fc4ec0b_rw_1920.png?h=afa13c360e23159116ae3b91b0cc6f4b)
![](https://cdn.myportfolio.com/78874663-437f-4765-8d68-00e67e8212d9/bcd2a32f-df7e-4849-885b-c19293033816_rw_1920.png?h=40372cb6b4f83d50ab1cc5d73fe76637)
Winner of a 2015 So(cial) Good Design Award by the Association of Registered Graphic Designers.